Studio JDB partnered with Core Group to create a clear, compelling tech moment inside Edgars Gateway, a focused footprint where phones, accessories, and hero launches all live in one cohesive story.

Working with the Core Group team, we built a detailed 3D model that resolves the entire journey: a strong overhead Edgars Connect banner to catch the eye, a clean backwall framing Nintendo, DJI and iPhone zones, and a central demo table that puts the latest Apple devices front and centre. Product bays, lightboxes, and accessory walls are choreographed so the offer feels abundant but easy to read at a glance.

The design leans on a simple black-and-grey framework, allowing campaign graphics, brand blocks, and glowing device screens to carry the colour and energy. Every line and proportion is kept honest to how joinery will actually be built and merchandised on the Gateway floor.

True to our studio ethos, this model gives Core Group and retail stakeholders a realistic preview of the shop-in-shop before anything goes to site – aligning brand, retail and operations around one clear, connected vision.