Benchmark Projects
Studio JDB continues to collaborate with Benchmark Projects on retail executions for some of the world’s most iconic fashion houses—Gucci, Chloé, Burberry, Calvin Klein, and Marc Jacobs. Each engagement is a study in precision: CI guides translated into tangible forms, material selections aligned with brand DNA, and every design decision tailored to South African retail context without compromise. From sculptural gondolas and sleek wall shelving to bespoke product displays, every render is unique—designed at speed, approved internationally, and produced with the utmost fidelity to global brand standards. It’s a fast-paced process that demands clarity, fluency in visual language, and a deep respect for craft. For Studio JDB, it’s not just about installation—it’s about curating presence.
Chloé - September ‘24
Location Woolworths, Sandton, Johannesburg
A sleek wall unit with illuminated shelving elegantly frames the perfumes, featuring soft floral imagery that enhances the brand’s delicate, nature-inspired identity.
In front, a refined cart-style display with gold accents and curved edges offers an inviting, tactile experience, evoking a boutique-like ambiance.
The harmonious blend of clean lines, warm lighting, and premium materials creates a sophisticated storytelling moment—transforming a simple product showcase into an immersive brand experience.
Gucci - August ‘24
Location Woolworths, Sandton, Johannesburg
This vibrant retail space for Gucci Flora and The Alchemist’s Garden immerses visitors in a whimsical floral fantasy. The walls and counters are adorned with intricate botanical prints, echoing the fragrances’ nature-inspired essence.
A striking central display showcases the Flora collection in pastel-colored bottles, neatly arranged to highlight the variety of scents. Behind, an illuminated niche elegantly presents The Alchemist’s Garden fragrances, framed by an explosion of flowers.
The open layout, soft lighting, and immersive design transform this space into a dreamlike garden, inviting customers to explore scent through storytelling.
Chloé - August ‘23
Location Edgars, National
This Chloé display exudes elegance through its soft, warm lighting, which enhances the luxurious appeal of the fragrances.
The illuminated shelving casts a gentle glow on the perfume bottles, making their golden hues stand out beautifully. The side panel features a softly backlit campaign image, reinforcing the brand’s ethereal and free-spirited aesthetic.
The balanced use of lighting not only highlights the products but also creates an inviting ambiance, drawing customers in with its subtle yet captivating radiance. This display masterfully blends minimalism with warmth, making the shopping experience feel both exclusive and intimate.