Retail Branding Solution - BOXER

Boxer’s new reception captures the warmth, connection, and everyday spirit of South Africa.

Blending natural materials with bold local expression, the space features a welcoming coffee counter and relaxed seating area designed for comfort and conversation. Soft tones and layered textures create a grounded yet uplifting atmosphere.

A striking mural celebrates South Africa’s diverse culture and landscape, reinforcing Boxer’s commitment to community and belonging.

More than a reception, it’s a space that reflects Boxer’s values approachable, inclusive, and proudly South African.