COTY - CHLOE
Chloé introduces Cedrus, the iconic Atelier des Fleurs fragrance, in a limited-edition bottle designed by the French artist Anne-Sophie Barlet.
Inspired by the fluidity and texture of cedarwood, Barlet has adorned the pleated glass with a green, beige and brown watercolour design recalling the needles and branches of the tree.
The bottle is topped by a sand-coloured cap, and presented in limited-edition packaging featuring Barlet’s design.
About the fragrance...
Cedrus is a woody Eau de Parfum, with either tender and subtle, or warm and musky notes
Brand: COTY | Fragrance: Chloe | Range: Cedrus | Concept RSA: Studio JDB | Shopfitter: Benchmark Projects | Location: Woolworths, Sandton | Status: Production | Live: Q4 2025
We received the shopfitter pack for Chloé Cedrus at Woolworths Sandton and moved quickly: capture the space, translate the intent, light it honestly. A rapid lidar/site measure gave us reliable geometry; from there we blocked massing in SketchUp and iterated materials, dialing sheen, grain direction, and edge profiles to read correctly under store lighting. We ran lighting studies to avoid glare on product and to keep the signature Cedrus warmth without drifting into yellow.
Design.
With Benchmark Projects Shopfitters, we sanity-checked every detail against fabrication: fixings, joint lines, service access. The render set became a shared decision tool, clear views, true colour, no drama, so the team could sign off with confidence. Quiet retail, well made.
Manufacturing.
Planning a retail update and need visuals that respect fabrication?
Let’s map the decisions.
