JAWBONE - LEGO (PAARL)
A LEGO store within a store… designed for rollout and built to land consistently.
We created a bold aisle presence that pulls product into the customer journey, with clear zoning, simple wayfinding, and fixtures designed for real-world fabrication, shipping, and reset.
Company: Lego | Concept RSA: Studio JDB | Shopfitter: Jawbone | Location: Shop 114, Design Quarter, Sandton | Status: Production| Live: Q1 2026
Planning a retail update and need visuals that respect fabrication?
Let’s map the decisions.
Make it.
With Benchmark Projects Shopfitters, we sanity-checked every detail against fabrication: fixings, joint lines, service access. The render set became a shared decision tool, clear views, true colour, no drama, so the team could sign off with confidence. Quiet retail, well made.
Manufacturing.
We received the shopfitter pack for Chloé Cedrus at Woolworths Sandton and moved quickly: capture the space, translate the intent, light it honestly. A rapid lidar/site measure gave us reliable geometry; from there we blocked massing in SketchUp and iterated materials, dialing sheen, grain direction, and edge profiles to read correctly under store lighting. We ran lighting studies to avoid glare on product and to keep the signature Cedrus warmth without drifting into yellow.
Design.
With Benchmark Projects Shopfitters, we sanity-checked every detail against fabrication: fixings, joint lines, service access. The render set became a shared decision tool, clear views, true colour, no drama, so the team could sign off with confidence. Quiet retail, well made.
Manufacturing.
Planning a retail update and need visuals that respect fabrication?
Let’s map the decisions.
